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Yo! It’s Richard Illingworth here.

You already know shorter emails work.

But when you’re writing your own, everything feels important. You end up keeping the fluff. I’ve done the same a hundred times.

So I made this no-BS checklist to help you cut what’s killing your replies. Use it once, and you’ll never overwrite an email again.

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No point detoxing your copy if you’re still landing in spam. Deliverability comes first.

Use the code DELIVERED to get 15% off inboxes that land in the primary inbox.

→ https://premiuminboxes.com/?fpr=linkedin&fp_sid=notion

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What to Remove to Double Your Replies 👇

• #1. Long Introductions
• #2. Explaining What You Do (Instead of What They Get)
• #3. Asking for Time Too Soon
• #4. Paragraph Overload
• #5. Overused Phrases
• #6. Multi-Link Syndrome
• #7. The “Hope You’re Doing Well” Trap
• #8. The Signature Novel
• #9. Heavy CTAs (Too Much Ask)

Quick Audit Checklist (Read this first)

The Clean Email Formula

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Important Note

Boomerang studied 40 million emails and found that emails under 100 words get 51% more replies.

I actually ran my own breakdown recently, analyzing real cold emails across industries.

Turns out, the sweet spot isn’t just word count, it’s also how many CTAs you use and where you place them.

If you want to see the full data (ideal length, structure, and CTA breakdown),

you can check out The Clean Email Formula

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