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🫡 Hello hello! I’m Richard Illingworth

I just studied all of Alex Hormozi’s interviews, books, and content on cold outreach.

Hormozi has generated $200M+ in revenue using cold email as part of his strategy.

Most people don’t know how he actually does it.

Here’s the step-by-step breakdown of what makes his cold email strategy work:

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Hormozi’s $200M Strategy:

Build an Ultra-Targeted Lead List

Craft a Hormozi‑Style Cold Email

Deliver Value First (The “Give to Ask” Rule)

Build Social Proof Into Your Emails

Write Like a Human, Not a Marketer

Make the CTA Stupid Simple

Set Up Follow‑Ups That Add Value (Not Annoyance)

Automation Without Losing The Human Touch

Track, Test, Iterate

The Rule of 100 (Volume & Reps)