5 Attention Hooks That Make Your Emails Impossible to Ignore

Hello hello! I’m **Richard Illingworth**

I’ve helped build 100,000+ inboxes for outbound teams, and I can tell you this with confidence: The attention hook is the single most underrated part of cold outreach.

The average person sees 100+ emails per day. Most are mentally deleted in 2 seconds or less. This playbook shows you how to stop that from happening.

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Master The Art of Using Attention Hooks:

How to Use This

Why 90% of Outreach Fails Before Line 2

The False Promise of “Value-First”

The Psychology of a Great Hook

5 Attention Hook Templates (Steal These)