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I’m Richard Illingworth.

I just analyzed 237 campaigns from my top 10 biggest cold email agency clients.

All of them run serious volume. All of them book a mad nr of calls. And without knowing it, they’re all following the same structure.

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What I found:

Ideal Word Count

100% Use Specific Numbers

The Best CTA

The BEST Subject Lines

The Email Structure That Repeats Itself

Personalisation That Still Works