<aside> <img src="notion://custom_emoji/cb353509-0ba9-43f7-b684-a949936bd301/1f7c6387-8c49-8061-b463-007a6cc50ec4" alt="notion://custom_emoji/cb353509-0ba9-43f7-b684-a949936bd301/1f7c6387-8c49-8061-b463-007a6cc50ec4" width="40px" />

Yo! I’m **Richard Illingworth**

Most people stop after 2 follow-ups. That’s why they lose deals. But 80% of deals are closed after 4 or more follow-ups.

That’s why I built these 5 personality-based follow-up templates + timing formulas so you never lose leads to silence again.

</aside>

<aside>

No follow-up strategy would work if your emails never land in inbox. Deliverability comes before everything.

Use the code DELIVERED to get 15% off inboxes that land in the primary inbox.

→ https://premiuminboxes.com/?fpr=linkedin&fp_sid=notion

</aside>

5 Best Follow-Ups for Every Type of Prospect

Prospect Type #1: The Ghoster

Prospect Type #2: The Skeptic

Prospect Type #3: The Busy Exec

Prospect Type #4: The Nice Brusher-Off

Prospect Type #5: The Hot-Then-Cold Lead

Bonus Section: 5 golden rules that work across all personalities: